How It Works: Five LED Screens on the Harbour

Five faces, one rate card

Pick a face. Or all five.

Select a face to see who sees it.

Twin Shoresfront and back: both shores at once
Twin Endsboth end faces, for the head-on approach
Wrapall four sides
Master Cubeall five faces, one brand, the whole harbour

Two formats under study

The final build will be chosen after naval architecture, charter quotations and Marine Department guidance are confirmed.

AdBarge 24

Main faces: 2 × 24 × 8 m
End faces: 2 × 5 × 8 m
Roof face: 24 × 5 m
Total LED: 584 m²
Structure: 12 × 40ft high-cube containers
Barge: 36 m flat-top, chartered

AdBarge 32

Main faces: 2 × 32 × 8 m
End faces: 2 end faces
Roof face: full-length roof
Total LED: 848 m²
Structure: 27 × high-cube containers
Barge: 50 m flat-top, chartered

Both formats use transparent P15.625 LED with 65%+ transparency, IP65 rating and anti-salt-spray coating, mounted on a galvanised subframe. Specification based on a supplier quotation, October 2026.

On the water

Both shores, every 80 minutes.

An indicative 9.6 km loop at about 4 knots, with fairways and ferry lanes kept clear. Route and holds follow Marine Department instructions.

10:00-17:00

Daytime

Loop sailing past West Kowloon, Tsim Sha Tsui and Hung Hom, then North Point, Wan Chai and Central. Promenades, harbour cruises and office towers at lunch.

17:00-19:00

Golden hour

Holds off West Kowloon and Central for sunset crowds and the evening commute.

19:00-22:00

Prime night

Mid-harbour between Tsim Sha Tsui and Wan Chai, the classic skyline view, and off Hung Hom and Causeway Bay. Dark by 22:00.

Weather first

At Typhoon Signal No. 3 or a Red or Black Rainstorm warning, AdBarge returns to shelter. Affected bookings are rescheduled or credited, never charged.

Good neighbour lighting

Screens switch off by 22:00 in line with the Charter on External Lighting. Content is checked for brightness, motion and claims before it plays, and nothing flashes towards shipping.

Engineered for the sea

Naval-architect stability and wind-load design and an approved survey come before any build. Power comes from twin gensets with a backup.

From booking to broadcast

Four steps. Zero printing.

1
Book
Pick faces, dates and daypart online, or through the agency desk for bundles and launches.
2
Upload
Send video or stills in the AdBarge template. Every file is checked for brightness, motion and claims.
3
Play
Content is scheduled to the loop by the control room and can be changed in minutes.
4
Prove
Play logs plus a filmed clip of your campaign on the harbour, ready to post.

operators in a container control room monitoring AdBarge content and route

On board

Run like a TV channel.

Transparent P15.625 LED with 65%+ transparency, so wind passes through the faces
IP65 modules with anti-salt-spray coating on a galvanised subframe
Twin generator sets with a backup, sized for the full screen load
Control room inside the container stack: scheduling, brightness and live monitoring
GPS tracking and cameras on board, so every play is logged and filmed

The booking platform

From first click to proof of play, online.

Booked like a hotel room

Live inventory for every slot-hour, by season and daypart
Upload, content check and payment in one flow
Play logs plus a filmed clip of each campaign on the harbour
An agency desk for accounts, holds and commission

The full launch rate card is on the Reserve page.

Built for the harbour.